We started selling our animal onesies way way back in 2010 and since then we've seen all sorts of famous people joining in the fun - including pop stars, actors, Page 3 models and Big Brother contestants. But you really know you're onto something when serious politicians start jumping on board.
Last week Nick Clegg, the Deputy Prime Minister, spoke live on LBC radio about his "big green onesie" (see the Guardian story here). We were pleased as punch that the craze had finally really reached the guys in charge. After all, it's a necessary step towards world domination (our eventual goal!).
Then this morning it got even better - along comes Cleggy's boss, David Cameron, who spoke to the papers about how he is dying to join in the fun. "My children have onesies and I often say to them that I'm very jealous that they didn't see fit to get me one" he said. Well little Cameron babies, you know where to come!